Project overview
Ceranova website project is a professional online export solution developed byWinterfrostdesign and construction. The new digital platform helps enhance the ceramic product catalog and build a direct interaction portal with international wholesalers and import partners.
- Industry and Field:E-commerce and construction architecture
- Year of implementation: 2024
- Number of personnel performing:4 people
- Service:B2B product catalog website design
- Implementation time:one and a half months
- Support tools:WordPress, Catalog Mode quote module, PHP language, Google Analytics, Rank Math.
Introducing customers
Ceranova is a reputable brand of manufacturing and exporting fine art ceramics, specializing in supplying high-end ceramic pot collections to international wholesale importers and agents. Operating in the fields of e-commerce and architecture, the business provides an extremely diverse product portfolio including Terracotta pots and Glazed pots and a line of ultra-lightweight GRC composite cement pots. Ceranova focuses on bringing sophisticated ceramic products that meet strict technical standards to serve key markets such as North America and Europe.
Context of the field in which the website operates
The fine-art ceramic export industry requires websites to display high-resolution images so that foreign customers can clearly see the details of the glaze and material of ceramic pots. Wholesale business customers, when sourcing goods, always search based on clear specifications. Solution implementationCeramics website designProfessionally integrated portal to collect quotation requests will help businesses effectively access large distributors globally.
Challenge
Before cooperating with Winterfrost, Ceranova's website faced a major barrier in terms of remote page loading speed in Western countries of up to 6.5 to 8 seconds, sharply increasing the page bounce rate. The old ceramic pot classification system is not scientific, making it difficult to look up pots by each type of material such as High Fired pots or Poly and Fiberstone materials and GRC composite materials. At the same time, the lack of the feature to group wholesale products to send bulk quote requests for a container makes the order closing process time-consuming for the sales department.
Solution from Winterfrost
To completely solve the above limitations, Winterfrost has designed a new structure for the website according to B2B export standards.
The meaning of interface design honors the product
The website interface uses white space as the main color to highlight the natural color of terracotta and the characteristic ceramic glaze. The dark red letter tones are harmoniously combined to create a rustic, artistic feeling suitable for the ceramic industry. The parameter blocks are arranged in a scientific grid structure and comply with UI/UX standard interface rules to help international customers focus on the product without being distracted by graphic elements.
Breakthrough features for the wholesale business model
We have built modern software tools to improve order closing efficiency:
- B2B quote basket system:Allows wholesalers to add product codes in bulk to quote lists and send specific quantity requests directly to Ceranova.
- Optimize global display performance:Combining a global content distribution server system and WebP image format to reduce image size by 65% while maintaining sharpness, helping pages load smoothly in the US and UK.
- Professional product classification:Build precise subcategories by material like Bubble Pot ceramic pots or similarly styled Glazed Pot ceramic potsWebsite design selling ceramicsmodern.
- Advanced product filters:Help partners quickly filter ceramic pots by material, color, and round or square shape without reloading the entire website.
Applied programming language
The website operates smoothly thanks to the application of standard programming languages:
- PHP language and MySQL database:The toolkit handles logical calculation operations and manages the data system of a catalog of thousands of export ceramic pots and quotation information from partners.
- HTML5 language and CSS3 format:The tool sets up website structure to display correctly and helps product images stay sharp on all screen sizes.
- JavaScript language and AJAX techniques:The toolkit handles product filtering interactions and adding pot codes to the wholesale quote cart smoothly without reloading the entire site.
- WordPress system:Flexible content management platform makes it easy for businesses to upload new collections and control daily customer contact lists.
Customer reviews
Ceranova representatives shared their satisfaction:"The design from Winterfrost really solves our most difficult problem, which is the speed of displaying images with international partners. Currently, importers in the US or UK can zoom in to clearly see each enamel crack on the ceramic pot and the website still runs very quickly. Switching to a quote request system also helps our sales department work more efficiently by receiving accurate and clear request information from customers instead of having to exchange emails many times like first.”
Actual data results
The project has recorded many impressive growth indicators after three months of operation:
- Page loading speed in the US and UK markets decreased sharply from 7 seconds to 1.5 seconds.
- The number of quote request forms from international partners increased by 42%.
- The page bounce rate decreased by 34% with the average visit time increasing to 4 minutes and 12 seconds.
- Save 15% on server operating costs by optimizing source code and reducing image bandwidth.
- The user retention rate on the website reaches 90%.
- Customer satisfaction with the interface experience reached 99%.
Conclusion
The Ceranova website project is a testament to the application of modern image technology to solve the online export problem of businesses. Winterfrost is proud to bring international standard digital showroom solutions to help elevate Vietnamese brands in the world. We are committed to source code structure that always complies with standardsSEOlong term to optimize business efficiency.
